The Internet of Things is the big deal right now. On the wave of huge market research predictions big and small companies are trying to get into it. Too often this process is technology driven, where hardware & software get embellished and sold to the market with a lack of actual value for users.
IoT is changing the product & service scenario, shifting the paradigm of how we interact with everyday objects, which are becoming connected & smart.
With this speech we aim to explore the new processes of design thinking and UX design, discussing how these elements have to be adapted in the IoT era to successfully approach the experience ecosystem in which users live, with their habits and needs.