MACPRESSE 2014 FAIR & BCT

MACPRESSE 2014 FAIR & BCT

CLIENT    Macpresse Europa

DATE    2014

WEBSITE macpresse.com

CLIENT    Macpresse Europa

DATE    2014

WEBSITE
macpresse.com

brief_icon_60 BRIEF

One of the biggest players in the baling industry had the need to renew their way to communicate with clients, starting from printed materials to showrooms. To empower the business capabilities of their participation at different fairs worldwide, we also developed with MACPRESSE a Business Contact Tool merging the data from all the sales assistants worldwide offering a useful tool to plan & track contracts development in time.

WHAT

We worked on the improvement of Macpresse’s communication using infographics and new data visualizations, to make information about their products easy to understand and more attractive.

HOW

Showrooms design, Business Contact Tool concept design, Business Contact Tool UX/IxD/UI/visual design, brochures and other printed material design.

WHERE

With several improvements to the website, our main contribution sits in Macpresse’s signage, printed materials and showrooms design and supervision for fairs all over the world.

IMPACT

Other than improving Macpresse’s printed communication, with the Business Contact Tool (in development) we aim at improving the processes behind the management of new contacts and the success rate of negotiations with new clients.

 ECOSYSTEM

How we shaped the ecosystem of Macpresse in a unique User Experience.

 DEVELOPMENT

Some examples of our methodology and the deliverables for our clients.

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