A project focusing on a human-centric approach to privacy control & data transparency for IoT products.



We take the annoying task of propagating the privacy setting on new devices away and help the user navigate the complex topic of privacy policies and standards for companies and devices.

B.smart is an ecosystem that relies on an interconnected, yet independently working, series of touchpoint. The solutions are designed with the user’s emerged need and desires at the centre.


why are we
doing this?

We live in a world where personal data has become precious. Privacy and data protection can no longer be an afterthought, but it should be a core component of user experience design.

With the advent of a large number of connected objects it is of fundamental importance to give to all users means to streamline and consolidate the framework for privacy & transparency.

want to know
more? feel free
to contact us.


We are an European Design & Innovation agency pioneering in IoT experience for humans.

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the NGI_TRUST grant agreement no 825618.


© Copyright 2019
b-smart is a project developed in THINGS