We were very pleased to actively take part to the glorious TechCrunch Disrupt in the 2015 London edition. THINGS was one of the 72 exhibitor companies of the Startup Alley. TechCrunch Disrupt is the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies, and discussing what’s top of mind for the tech industry’s key innovators. Besides Startup Alley, Disrupt organises on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Hardware Alley, and After Parties. We were really excited to join Startup Alley to showcase our company along with some of the smart devices we designed. Regarding Smart Home products we presented SCLAK and Magicart (website in development), while for the Smart Mobility category we displayed ULOCK. We were sincerely happy to see how much interest our IoT product design approach raised in many participants from all over the world, such as entrepreneurs, innovators, investors, hackers, and tech fans. Since then we started discussing with some of these great contacts to find the best win-win collaboration and successfully set up a physical-digital product strategy to make their offering clearly valued by target consumers.