IoT is the network of physical objects – devices, vehicles, buildings, and other items – embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data.

– wikipedia

Practically, IoT means installing micro-sensors and controllers on things to make them ‘smart’ i.e. allowing everyday devices to communicate and share data to some sort of network. Anything that can produce data can be considered IoT – smart parking meters, RFID devices, smart homes, drones, smart watches, smart cars, health monitors, and sensors for every industrial application on earth.

Simple definition: Taking all the physical places and things in the world and connecting them to the internet.

Today, we can combine technologies to deliver a new layer of connected intelligence, revolutionising our ability to create exciting and indispensable services.

big data analytics

IoT is all about data. Data is at the core of smart services. Making sense of the unstructured big data by drawing useful insights.

Once the data gets to the cloud software performs some kind of data processing on it. This could be very simple, such as checking that the temperature reading is within an acceptable range Or it could also be very complex, such as using computer vision on video to identify objects (such as intruders on a property).

Data analytics can help quantify and track goals, enable smarter decision making, and then provide the means for measuring success over time.

2020 & then: higher stakes around data privacy & security

We’re headed for a world that will have 24 billion IoT devices by 2020. But all of these benefits comes risk, as the increase in connected devices gives hackers and cyber criminals more entry points.

The average consumer is concerned about his or her privacy. After all, if so much of the consumer’s life is connected, then what is off limits?



Fundamentally, almost every aspect of our lives revolves around data. From social media companies, to banks, retailers, and governments — almost every service we use involves the collection and analysis of our personal data. Your name, address, credit card number and more all collected, analysed and, perhaps most importantly, stored by organisations. 

The digital future of Europe can only be built on trust. With solid common standards for data protection, people can be sure they are in control of their personal information.