decorations

christmas lights.
reinvented.

client
LEDWORKS S.R.L.

year
2016 – current

Twinkly is a connected light system that lets you personalise your Christmas tree through a mobile app connected to the lights. The true power of Twinkly technology lies behind its innovative Computer Vision feature

Users can choose their favourite effects from the preset gallery or make new coloured animations unleashing their creativity.

EXPERTISE

  • branding
  • visual design and infographics
  • UX/IxD/UI & development of the website, app & eShop
  • design of the product packaging & development supervision
  • design of the in-store showcase & development supervision
  • design of leaflets and printed material

What makes Twinkly so amazing!
The app is able to detect the exact position of every single LED through your smartphone camera.
After you are done decorating, simply snap a photo in the app to map your environment and create
breathtaking effects with perfection and ease.

The technological evolution of LED strings.

Each animation can be activated to be music-sensitive.

Experience
Touchpoints

Digital

Pure
Digital
Web/
Mobile App
DCOM
& Launch Strategy

Digital +
Physical

Connected &
Smart Product
Interactive
Installation
Ecomm
Service

Physical

Physical
Product
Retail
Showcase
Print
Communication
Ongoing

home/land
security? up next

View

smart, ready to
charge?

View